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Your over the internet reputation is an valuable factor in any job search. And it does not matter what field you may possibly be in.
For each and every job you apply for, and the prospective employer has an interest, you can be assured your name will be Googled. What will the employer see when they get you?
Here's what happened about six months ago a friend lost his attorney position with a public agency. In starting his job search he Googled his name and identified two other people with the same name as his on the very first indexed page-a physiologist in a different state and a convicted bank robber in Florida. His name did not show up. On the second page he saw his face book page and on page 3 his LinkedIn profile showed up. He looked for his name with his full name such as his middle initial and got the identical dismal outcomes.
In addition there had been six or even more reasonably negative weblog comments that he had created scattered amongst the initial five pages of Googled outcomes. He also checked pipl.com to gather alot more information. Recruiters make consistent use of this resource.
It was clear he needed to get on the first three pages of Googled results reflecting positive factors about him and his career. He understood there is a process to be followed to get his name effectively ranked on the 1st three pages. So his career program was to develop on his internet reputation.
The process takes time, his career strategy aim was to drive down the negatives by adding additional relevant positive content material associated with his name and moving the information up the rankings. The even more pages your name appears or links to internet sites that Google indexes the superior.
Here's what he did to build his on the web reputation, but 1st some principles to realize.
1. Search engine optimization (Search engine optimization) principles show that the a lot more times your name shows up on highly regarded internet sites it will translate to higher rankings on the outcomes page.
2. In order to make the negative things less pronounced you have to create up the positive references to your name.
3. Rankings do not have to be restricted to written material but can be video and energy point presentations.
four. Helping your ranking really should be links in between a number of media containing your name.
5. Alter and postings must happen over time as Google may well not rank you if it all occurs unnaturally in a couple of days.
First my attorney buddy contacted the webmasters of the numerous blogs and had a quantity of questionable comments removed. Next he made it a point to make positive comments on two legal related blogs each day.
He then updated his LinkedIn profile, and secured 3 relevant recommendations. He also established online portfolios on VisualCV.com, Xing.com, Plaxo, Bisnik.com and quite a few other people. In addition, he rewrote the details on the Facebook Fan Page and Twitter.
He started a WordPress based weblog. Twice a week or alot more he created weblog posts on legal matters of interest. In addition he wrote two articles a week on items of interest in the legal field and posted them on EzineArticles.com.
He rewrote the articles and posted them on his weblog. All the blog posts and articles were grounded in a list of 20 or so key phrases. The keywords identified his legal specialty and his location.
He linked the articles to his blog. The blog was also linked to his profiles.
Previously he had developed quite a few Power Point presentations to be applied in explaining a number of legal principles. He posted them on Slideshare.com. His name was prominently displayed on the slides and the short written comments. Once again he linked the slides back to his weblog.
YouTube was utilised to post various videos he had completed for the training of paralegals. The videos were linked to his weblog and to the power point slides.
He is active in the local Chamber of Commerce and two neighborhood service clubs. On each and every his name is listed as a member and he is chairman of a variety of committees. On several occasions he spoke prior to the groups, and he issued a press release prior to each speech. A press release was also issued when he started his blog.
After six months, he has over 40 articles posted on EzineArticles.com, he has made over 50 posts on his weblog (some are rewritten from his articles), he had made over 35 comments on other blogs, he has six energy point presentations posted along with two videos. He has issued three press releases and his name has appeared in three articles in the local home business journal.
Google his name now and he has six positive posts on the 1st page, with an extra seven over the subsequent two pages.
He is now thinking of two job gives. Over time his career strategy is to continue building his brand and his on the web reputation.
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